No official number, six unofficial ones
Google does not publish CPC statistics for the UAE. IGP says it plainly: every figure online comes from agencies averaging their own accounts. The best public data we found is Big AL's pull of Google Keyword Planner bids in September 2026, which shows top-of-page bid estimates, not actual CPC; a well-run account usually pays less. All sources checked on 13 October 2026.
CPC by industry: six sources side by side
| Industry | Keyword Planner median bid (Big AL) | Average CPC (Adbenchly) | Agency ranges |
|---|---|---|---|
| Legal | AED 18.00–61.99 | AED 28.96 | AED 15–65 (IGP); AED 35–75 (Clozer) |
| Real estate / property | — | AED 17.46 | AED 8–55 (IGP); AED 18–65 (Dreamize); AED 28–65 (Clozer); AED 8–30 (Hikmah) |
| Clinics and aesthetics | AED 8.31–45.54 | — | AED 5–35 (IGP); dental avg AED 13, aesthetic AED 22 (Big AL accounts) |
| Home services | AED 13.67–38.89 | — | AED 8–22 (Clozer) |
| Finance and insurance | AED 8.12–28.13 | — | AED 10–40 (IGP) |
| Education | AED 5.56–19.07 | — | AED 3–10 (IGP); AED 12–30 (Clozer) |
| Automotive / car rental | AED 4.55–12.81 | — | car rental AED 10–28 (Big AL) |
| Restaurants and delivery | AED 3.23–11.94 | AED 5.87 | AED 1–4 (IGP); AED 2–12 (Dreamize) |
| E-commerce and retail | AED 1.72–9.13 | — | AED 1–8 (IGP); AED 2–9 (Hikmah) |
Sources: Big AL index, Adbenchly, IGP, Clozer, Dreamize, Hikmah, Big AL guide.
Real estate shows the problem: four agencies, four ranges, from AED 8 to AED 65 at the top. IGP explains why: the keyword sets the price, not the industry label. A long-tail Arabic query can cost a fifth of "buy apartment Dubai Marina".
The most expensive searches in Dubai
From Big AL's Keyword Planner pull, 25 September 2026:
| Search | Searches/month | Top-of-page bid |
|---|---|---|
| criminal lawyer dubai | 320 | AED 43.90–272.72 |
| dentist dubai | 2,900 | AED 28.48–142.11 |
| divorce lawyer dubai | 590 | AED 22.13–129.47 |
| family lawyer dubai | 590 | AED 24.03–120.59 |
| lawyer dubai | 2,900 | AED 28.35–84.34 |
| dentist near me | 18,100 | AED 7.16–45.54 |
Compared with other countries on the same method, Dubai's median high bid for dental terms (AED 71.1) sits below the US (AED 93.7) but above the UK (AED 33.8), per Big AL's lookup.
Worked budgets: from clicks to cost per lead
Cost per lead = CPC ÷ conversion rate. IGP's rule: buy at least 300–500 clicks a month before judging a campaign. Three examples at 400 clicks:
| Business | CPC used | Monthly spend | Conversion rate | Leads | Cost per lead |
|---|---|---|---|---|---|
| Restaurant (bookings) | AED 5.87 (Adbenchly) | AED 2,348 | 5.44% (Adbenchly) | ~22 | ~AED 108 |
| Dental clinic | AED 13 (Big AL account avg) | AED 5,200 | 3–7% (Hikmah) | 12–28 | AED 186–433 |
| Real estate broker | AED 17.46 (Adbenchly) | AED 6,984 | 2–5% (Hikmah) | 8–20 | AED 349–873 |
The arithmetic says more than any benchmark: at 2% conversion, every AED 1 of CPC adds AED 50 to the cost of a lead. Improving the landing page from 2% to 4% halves the lead cost at the same bid. That's why our landing page cost guide is the companion to this one.
Is AED 400 a lead too much? Big AL's yardstick: if cost per qualified lead stays below 10% of first-year customer value, the channel is usually worth scaling.
What nobody tells you
Keyword Planner prices are ceilings, not bills. Bids show what advertisers paid to appear above organic results. Average CPC in a managed account is usually lower; Big AL's own legal account averages AED 17.65 against bids of AED 14–84.
Arabic leads can be cheaper. In Big AL's data, Arabic keywords cost about the same per click but produced leads 32–36% cheaper because they converted better. Most competitors in Dubai only bid in English.
Lead quality is the real fight. IGP says a Google lead at several hundred dirhams is normal for Dubai property, and the fight is over quality, not price. Track which leads reached a viewing or a sale, not just form fills.
Slow follow-up wastes the click. A AED 400 lead that waits three hours for a reply has often called a competitor. Answering in seconds is where an AI assistant on WhatsApp earns its cost.
Regulated ads still need permits. Clinic ads in Dubai need DHA approval, and property ads need a Trakheesi permit even on Google. See clinic advertising rules and real estate advertising rules.
Management is on top. Agency fees are separate from the media budget paid to Google; compare with Meta ads costs if you split the budget.
What Savage Media charges
We manage Google, Meta and TikTok ads with our own creatives, and quote management on the brief; the ad budget goes to Google directly. Related services with published prices:
| Savage Media | Special offer | What you get |
|---|---|---|
| Website / landing page | from AED 3,200 | Built with our own photo and video |
| Savage Sales | AED 3,999/month | AI replies to every lead in 30 seconds, CRM, hot-lead alerts |
Plan the site that receives the clicks with our website and app cost calculator.
