Where these numbers come from
Licence prices come from vendors' own pricing pages as compiled by Chatmi on 25 September 2026 and IGP in August 2026; vendors bill in USD and we convert at 3.6725. Set-up prices come from UAE implementation partners' published ranges, which are asking prices. Checked on 13 October 2026.
Licence prices
| CRM | Pricing unit | Published price (annual billing) | Free tier |
|---|---|---|---|
| Zoho CRM | per user | Standard USD 14, Professional USD 23, Enterprise USD 40 | up to 3 users |
| HubSpot Sales Hub | per seat | Starter USD 20 list (USD 7 promo), Professional USD 90 + USD 1,500 onboarding, Enterprise USD 150 + USD 3,500 | up to 2 users |
| Bitrix24 | per organisation | Basic USD 49 (5 users), Standard USD 99 (50 users), Professional USD 199 (100 users) | unlimited users |
| Kommo | per user | Base USD 25, Advanced USD 35, Pro USD 45; 6-month minimum | 14-day trial |
| Salesforce | per user | AED 250–1,200 per user a month all-in, per Skimbox | — |
Set-up prices
| Scope | Published range | Source |
|---|---|---|
| Lightweight Zoho, one pipeline + email | AED 3,500–9,000 | Skimbox |
| Freelancer implementation | AED 3,000–15,000; AED 150–400 an hour | AE Ads Marketing |
| Configured HubSpot, Zoho or Odoo | AED 5,000–20,000 | JRHQ |
| HubSpot Professional with automation | AED 8,000–30,000 | Skimbox |
| Small business, 2–8 users, with integrations and training | AED 12,000–25,000 | GoDesign |
| Full rollout for a small service business | AED 15,000–45,000, 3–6 weeks | SLGO, CubicSofts |
| Mid-market, 10–40 users | AED 35,000–80,000 | GoDesign |
| Salesforce | from AED 25,000–35,000 | Skimbox, CubicSofts |
| Data migration | AED 3,000–10,000 | SLGO |
Worked example: one 8-person sales team, five CRMs
Licences for a year, annual billing, at list price:
| CRM | Calculation | Year-one licences | WhatsApp in the box? |
|---|---|---|---|
| Bitrix24 Standard | 12 × USD 99 | AED 4,363 | Disputed: connector at AED 4,800–14,400 a year per SLGO |
| HubSpot Starter | 8 × 12 × USD 20 | AED 7,051 | No: needs Marketing/Service Hub Professional |
| Zoho CRM Professional | 8 × 12 × USD 23 | AED 8,109 | Yes, official API on paid plans; messages prepaid |
| Kommo Base | 8 × 12 × USD 25 | AED 8,814 | Yes, 1 number |
| HubSpot Sales Professional | 8 × 12 × USD 90 + USD 1,500 onboarding | AED 37,239 | No: needs Marketing/Service Hub Professional |
Add a set-up of AED 5,000–20,000 for this team size and year one lands between roughly AED 9,400 (Bitrix24, light set-up, no connector) and AED 57,000 (HubSpot Professional, full set-up). SLGO puts it bluntly: anyone choosing a CRM on licence price alone is optimising about 15% of the bill.
Headcount changes the order. Per SLGO, at 15 users Zoho Standard passes AED 9,000 a year while Bitrix24 Standard has not moved. Below five users, the difference is a few hundred dirhams.
What nobody tells you
The WhatsApp line decides more than the CRM. In the UAE most leads arrive on WhatsApp. SLGO says Bitrix24 has no native WhatsApp API and needs a connector at AED 400–1,200 a month, two to six times the licence; Chatmi lists an official channel built in from Basic. Test the exact plan with your number before you sign. Meta's per-message fees come on top; see our WhatsApp Business API guide.
Arabic interface is not universal. Per Chatmi, Arabic is not in HubSpot's interface language table, and Kommo's interface has no Arabic. Zoho has the strongest Arabic support, per Shyphan's comparison.
Data residency. Zoho announced data centres in Dubai and Abu Dhabi in January 2026, IGP notes, which matters for clinics and government work. IGP also flags that Dubai's DET credit offer for Zoho was tied to the US data centre as of mid-2026. Check before you rely on either.
Cheap set-ups are often just an import. GoDesign describes a client who paid AED 9,000 for a CSV import and a logo on the dashboard, then AED 18,000 for a working Zoho with WhatsApp and accounting. Ask for the pipeline design, automations and training in writing.
Adoption is where projects fail. SLGO estimates two to three months before a team works inside the CRM rather than around it. Close the old spreadsheet.
A CRM doesn't reply to leads. It stores them. Speed of first reply is still on your team, or on an AI assistant.
Which CRM for which team
| Team | Fits | Why |
|---|---|---|
| 1–3 people, under 30 enquiries a month | Free tier or a spreadsheet | SLGO's honest advice: revisit in six months |
| 3–6 sales people, WhatsApp-heavy | Zoho CRM or Kommo | Per-seat price still low, WhatsApp built in |
| 8+ people needing tasks and documents too | Bitrix24 | Flat price per organisation |
| Inbound marketing, someone in the tool daily | HubSpot Professional | Automation and reporting, at a price |
| 50+ users, regulated sector | Salesforce or Dynamics | Enterprise controls; from AED 25,000 set-up |
What Savage Media charges
| Savage Media | Special offer | What you get |
|---|---|---|
| Savage Sales | AED 3,999/month | AI replies to every lead in 30 seconds, warms up, handles objections, CRM integration, hot-lead alerts |
| Savage Full | AED 9,900/month | Production, content and sales automation in one studio |
If leads come from a new site, price it with our website and app cost calculator.
