Three ways to get a supercar into your photos
There are three formats, and the right one depends on whether you need to drive.
| Format | What you get | Published price | Who drives |
|---|---|---|---|
| Studio package, parked car | 30 min, 10 photos + 1 reel | AED 499 | Nobody |
| Studio package with drive | 30 min, motion shots, 1–2 people | AED 899 | You, with the studio |
| Studio package, multi-location | 2 h, 20 photos + reel, any day | AED 2,700 | Studio arranges |
| Self-drive rental | 24 h, 250 km typical | AED 1,400–6,000, flagships to AED 13,000 | You |
| Rental with hourly window | Car delivered to the set | Quoted per shoot, hourly and half-day windows offered | You or a driver |
Some marketplace deals go lower still: a Groupon listing bundles an hour of "supercar" rental with photography for around AED 211. At that price, ask which car you actually get.
The weekend-only catch: the AED 499–899 packages above run Saturday and Sunday, 13:00 to 18:00, which in winter means you miss most of the golden hour.
Daily rental prices by model
These are rental firms' advertised starting rates, before VAT, Salik and extras. They are asking prices, not market data.
| Car | Typical daily rate | Source |
|---|---|---|
| Porsche 911 | from AED 1,399 | Legendary |
| Mercedes-AMG G63 | from AED 1,700 | TripReview |
| Lamborghini Huracán | AED 2,500–3,200 | Super Sport, Legendary |
| Lamborghini Urus | AED 2,700–2,750 | Super Sport |
| Ferrari F8 Spider / 296 GTB | AED 3,500 | Super Sport |
| Rolls-Royce Cullinan | AED 4,000 | Super Sport |
| Ferrari SF90 Stradale | AED 7,500 | Super Sport |
| Lamborghini Revuelto | AED 13,000 | Legendary |
Deposits run AED 5,000–20,000 depending on the model, and several firms advertise no-deposit options. Mileage is usually capped at 250–300 km a day.
Worked example: one-day Huracán shoot
Say you rent a Huracán Evo coupe at AED 2,500 a day and shoot Downtown at 8 am, the Marina at noon and Al Qudra at sunset.
| Item | Cost |
|---|---|
| Car, 24 h | AED 2,500 |
| VAT 5% | AED 125 |
| Salik: about 8 gates on Sheikh Zayed Road and Al Khail, at AED 4 per gate as one platform bills | ~AED 32 |
| Fuel | your own |
| Photographer | separate |
| Car total | ~AED 2,660 |
Compare with the AED 499 studio package: if you only need "me next to a Lambo" for Instagram, the package wins by a wide margin. If you need motion, several locations and the car in golden hour, the day rental is the only format that gives you all three.
Who can drive: licence and age
Visitors from countries on the UAE's recognised list drive on their home licence; everyone else needs an International Driving Permit together with the national licence, as Gulf News explains. One Dubai rental firm lists Russia, Kazakhstan, India and the Philippines among the countries that need the IDP, and warns that after an accident the insurer may refuse to pay a driver without one. The legal minimum age to rent is 21, but supercar firms often ask for 25.
Rules on the road: the fines that hit car content
The federal fines table in Ministerial Resolution No. 178 of 2017 has three lines that matter for a car shoot:
| Violation | Fine | Black points |
|---|---|---|
| Stopping in the middle of the road without a justified reason | AED 1,000 | 6 |
| Stopping in prohibited areas on the left shoulder | AED 1,000 | — |
| Driving a noisy vehicle | AED 2,000 | 12 |
Using the hard shoulder without reason carries AED 1,000, 6 points and 30 days' impoundment in Dubai Police's list as summarised by UAE Timing, and What's On's August 2026 round-up notes that noisy-vehicle cases can end in impoundment. The rental contract passes all of this to you, usually by charging the deposit or your card.
Permits for the shoot itself
Personal photos next to a parked car in a public place need no permit. Content that promotes a business is commercial, and that includes tagging the rental company in exchange for a discount. A commercial shoot needs the city filming permit at AED 520 per application; our filming permit guide covers the process and this location guide lists who approves Downtown, the Marina and the desert. Any rolling shot or road closure goes through RTA and Dubai Police; RTA's catalogue lists a road closure permit for public events and nothing simpler. A drone chasing the car needs its own approvals, see our drone guide.
What nobody tells you
- Car parks are private land. The Dubai Mall or Atlantis car park is owned by the developer. Security will move you on if a tripod comes out.
- The famous empty road shots are closures or very early mornings. If a reel shows an empty Sheikh Zayed Road, either it was 5 am or someone had RTA and police on board.
- Golden hour versus weekend-only packages. Check the sunset time for your date and the package hours before you pay.
- Heat. Black paint and leather seats in summer: shoot early, keep the car in shade between set-ups, and read our summer heat guide.
- Influencer posts. If you post the result as an ad for the rental company, you need an Advertiser Permit, or a visitor permit if you are on a tourist visa.
We shoot cars for reels and brand content and plan each shoot around legal spots and light: see reels production in Dubai. Special offer: one-off shoots from AED 950.
